Swedish gaming conglomerate Embracer Group has unveiled the price it paid to acquire the rights to Lord of the Rings and The Hobbit last year, shedding light on the financial aspect of the deal. Variety, confirming the details, is reporting that the Karlstad-based company disclosed a payment of SEK 4.2 billion (approximately $395 million) to secure Middle-Earth Enterprises from the Saul Zaentz Company in August.
While the initial deal announcement kept the sale price under wraps, industry estimates projected the value of the Lord of the Rings rights--encompassing films, video games, board games, merchandising, theme parks, and stage productions--to be as high as $2 billion. However, the actual price fell significantly short of those expectations.
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