Former Activision Blizzard CEO Bobby Kotick said that Activision offered world-famous skateboarder Tony Hawk $300k to lend his name and likeness to the first Tony Hawk's Pro Skater game--an offer that came at a low point for him financially.
In an interview with the Grit podcast, Kotick claimed that Hawk was living in his car at the time, going through his second divorce. Kotick said that Hawk was desperate for money, so they signed him up with an additional 1.5% royalty rate that they renegotiated further as time went on.
"We made Pro Skater, did well, but Pro Skater 2, that was an awesome game. And that was the explosion of the business in some ways," Kotick explained.
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