AMC CEO Adam Aron has confirmed that the highly anticipated sequel to the viral ad starring Nicole Kidman will premiere in AMC theaters.
"I’m not sure when we’re going to do it--this year or next year," Aron said during an interview with Variety at CinemaCon. "We'll try to live up to your expectations when the time comes." Aron added that one version has been written, but it may not be the version that is ultimately produced.
He also added that he saw the Saturday Night Live parody version, calling it "wonderful" though adding "I actually thought our commercial was better than their parody… [but] if they had done that for someone else's movie theaters, I would have been crazed out of my mind."
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