The Lord of The Rings is a franchise powerhouse that's about to get even bigger. With the success of Amazon's The Lord of The Rings: The Rings of Power television series Embracer Group, the new owners of Middle Earth Enterprises have given the first hint of what they may have planned during a presentation earlier this week.
Middle Earth Enterprises is the company that owns the Lord of the Rings among other J.R.R. Tolkien titles and characters, the Swedish-based Embracer looks to move beyond television, and movies and dive into games and theme park attractions. According to Variety, CEO Lars Wingefors wouldn't get into specific details, but he revealed he has been consulting with other film companies and business partners about the best way to develop what he described as a "world-leading fantasy IP."
Embracer Group purchased Middle Earth Enterprises for an undisclosed sum from previous owner Saul Zaentz Co. in October. Wingefors explained that while he's only had the franchise rights for only a couple of months, he's had plans since the first day, even though he left the details a mystery.
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