Xbox has announced plans to celebrate Asian American and Pacific Islander Heritage Month with a series of initiatives meant to highlight the culture and contributions of AAPI community. Alongside a donation match program, Xbox is including a curated list of AAPI games and movies on the Xbox and Microsoft stores, adding a weekly showcase of games featuring AAPI creators and characters to the Xbox Community Game Club, and promoting AAPI streamers and creators on both Twitch and in the Xbox Ambassadors community.
This year marks the first that Xbox has celebrated AAPI Heritage Month, a fact Xbox addressed in its statement. The company said this is due to its deepened efforts to support and celebrate the community during this period of "frightening and reprehensible" attacks and "COVID-19-related hate crimes against members of the AAPI community."
One of the key ways it intends to do this is by allowing Microsoft Rewards Members to earn and donate points to two AAPI-focused charities, Asian American Advancing Justice | AAJC and Asian Pacific Policy and Planning Council (A3PCON), which will be matched by Microsoft. Minecraft's Mojang studios will be promoting this feature, and has already donated $100,000 USD to AAJC as a part of this initiative.
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