As a free-to-play game, Apex Legends sells various cosmetic items, which in turn have helped publisher Electronic Arts make billions from microtransactions. The free-to-play/microtransaction model has its share of critics, and now developer Respawn has weighed in to explain how it approaches monetization in the battle royale game.
Respawn's Ryan Rigney shared an update from the Apex Legends studio's "monetization guy" as part of a recent Reddit AMA (via Eurogamer). Pricing is "tricky," the developer said, and it's an element of the game that the studio is thinking about "constantly."
With that in mind, Respawn stressed that, above all else, gameplay considerations come first. "The first goal we tried to adhere to is that gameplay isn't locked in anyway around monetization and that it doesn't feel pay-to-win," the studio said. "That's why Legends are grindable and Legend Tokens are generally easier to get to unlock Legends (yes, we know that has led to other challenges we have to fix...math is harder than people think and when your assumptions are wrong, it's hard to adjust)."
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