Dan Ayoub, a former head at Halo studio 343 Industries, has joined the independent game studio Certain Affinity to become its VP of Canadian operations and Toronto GM. Ayoub has more than 20 years of experience in gaming, including many years working as external studio head for 343 Industries. This is a homecoming of sorts for Ayoub, as Ayoub was Certain Affinity's "main point of contact" at 343 when he was working there.
Certain Affinity has been working with Microsoft for more than a decade on the Halo brand, developing map packs and more for the juggernaut series across numerous installments.
In his new role at Certain Affinity, Ayoub will oversee the studio's new Canadian unit and lead its studio in Toronto. He will also head up business development and marketing/PR for the entire company.
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