Microsoft went big with its newest advertisement for the Xbox Series X|S, recruiting none other than Thor: Ragnarok director Taika Waititi to create a special spot for the next-gen console wherein the dreams of an Xbox fan were visualized. This included Master Chief as a cat.
The video is very trippy. It chronicles the real dreams of streamer Krystal Holmes AKA MoonLiteWolf, who had her dreams recorded and sent to Waititi for him and others to interpret visually.
The Xbox team used a method called Targeted Dream Incubation. MoonLiteWolf experienced a guided sleep experience known as hypnagogia, which was tracked by a device called a Hypnodyne headband. She was then asked to recall her dreams, and Waititi visualized them.
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